Listen,
Relate,
Design.
UX/UI Design | UserResearch | DataAnalysis
Designed an end-to-end POS flow
Led the full design process—from UX research and journey mapping to final delivery.
Translating a growth target into a feature design
Led agile team design process, from quantitative and qualitative research to MVP validation
Founded a startup, from idea to launch
I cofounded and led product strategy, UX research, and end-to-end design
🇺🇦 Spinoff proj - Aid for Ukraine refugee
Two user groups, one system: mobile-web
Designed both mobile app and web dashboard for two-sided users
*iF & IDEA Design Awards (2021)
LG kitchenware
Led design research and workshop facilitation
Suli, for your sustainable lifestlye
Contributed across the end-to-end design process, with a strong focus on user research
*IDEA Design Award (2020)
Let’s keep in touch 👋
Based in Melbourne, Austrailia 🇦🇺.
Always happy to connect over coffee.
Feel free to reach out!
hm.space.choi@gmail.com